This paper takes mobile phone as an example to analyze the innovation of WEEE takeback system in Guangdong. With interviews on various enterprises at different stage along the recycling chain, three models of waste mobile phone collection were identified. Spatial analysis was conducted on the cost of reverse logistics under each model for waste mobile phone collection in Guangdong. The results show that Guangdong will have 16.62 million wasted mobile phones in 2020. The cost of collection for environmental recycling by the municipal waste transportation system is much cheaper than the cost of collection directly by producers. While considering the net profit of internet collection for second-hand sales, the internet collection is more profitable. In conclusion, it is suggested that the producer could integrate the different collection system into their reverse logistic system under the principle of EPR, using the profits from second market sales through internet to cover the cost of environmental recycling.